This high-level Forum convenes international experts, policymakers and industry leaders to discuss growth trends, destination branding, economic impact and strategic positioning in the global destination wedding market.
The programme highlights:
The event website will be continuously updated with confirmed speakers and additional details in the coming weeks.
9:15 – 10:00 AM
Registration & Welcome Coffee
Official Welcome & Opening Remarks
Session 1 – Opening Keynote
Session Focus: This keynote explores the drivers behind the rapid global growth of destination weddings, offering a worldwide outlook on the market while examining key trends, evolving couple and planner preferences, leading destination models and success factors, and priority source markets with strong potential for Greece.
“Saying Yes to Greece”: Positioning for Global Leadership in Luxury Destination Weddings
Session Focus: Aligning public policy, national branding, and destination-level realities to unlock Greece’s leadership potential in the global destination wedding market.
From Love to Brand: Wedding Tourism and Destination Identity
Session Focus: Exploring how strong destination brands enable high-value thematic tourism, and how destination weddings contribute to destination identity, emotional connection, and global visibility.
Session 4 – Panel Discussion
Session Focus: Presenting destination weddings as a mature tourism business ecosystem, highlighting their economic, social, and branding impact across destinations and communities—well beyond the wedding day itself.
Session Focus: A high-impact conversation between an internationally recognized wedding professional and a GDPA host, exploring best practices, creative excellence, destination storytelling, and the strategic positioning required to build globally recognized wedding destinations.
The GDPA President summarizes key insights and outlines next steps.